Tuesday, 14 December 2010

Christmas Services–Where Have you Hidden Yours?

Matches Fashion Christmas Page










Sometimes I wonder what kind of business online retailers think they are in, in that they hid so many of their good conversion messages and information deep within the buying process……such as; ‘yes we do gift wrap’, but we’re only going to tell you about it when you get to checkout, and; ‘yes you can have your order delivered by courier to Holland’ but again, we’ll tell you about it later.

Matches Home Page Christmas

It was with not a lot of surprise that I discovered Matches Christmas Services page today – after all, they’ve been at this game for quite a while, however they deserved a special mention as this year they’ve surpassed what they’ve done before and not only linked all their services to their home page, but also created a special Christmas at Matches page offering everything at a glance, and enticingly so as well.

This one is well worth checking out and making a note of, you probably haven’t left it too late this year, but just in case you don’t have the time to change anything right now, remember it for next.  You’ll find it here, in any case, just to remind you…………….

Monday, 6 December 2010

What’s in a Name?…………The Importance of a Relevant URL

Chris Colour for Online Fashion BusinessYou may think this isn’t the time of year to be thinking about this – everyone’s so busy with Christmas, however with the sheer volume of online sales expected this year there will be plenty of wannabe online retailers out there thinking (belatedly) hmmmmm….. it’s really time I went online.

Obviously if you’re already well known you are going to stick to your brand name and I hope you secured the domain a while back otherwise you’ll probably find it’s been taken by a.n.other which would be infuriating as it will cost good money to get it back…..if you can.

Otherwise you need to have a name that is relevant to your product or service, is not so generic (no matter how clever you think you are) that search will not work properly for you and the more relevant and unique it is to your product or service the better it will be. I have three, for my website and my blogs, which are www.thesiteguide.com, www.webhints.co.uk and www.glamoursleuth.com and whilst not perfect you may well say, you have a rough idea what they are about before you decide to click.

So if it’s right now that you are considering going online keep the words ‘relevant’ and ‘SEO’ in mind. There are so many seriously bad, not thought-through URLs out there. Please don’t add to the list……………