Tuesday, 22 February 2011

Social Media Marketing–Keeping the Traction Going

There are those organisations that have totally ‘got’ social media, embraced it with open arms and have integrated it with their other marketing and PR activities. At the other end of the spectrum there are those who still think that social media is not for them, do not understand the term ‘viral marketing’ and probably think that for the most part the customer is wrong, or at the very least somewhat of a nuisance.

The most active voice in the marketplace today is that of the consumer, because whereas a short while back a complaint formed a letter by snail mail or phone call now a complaint is public property, instantly, and the less opportunity a business gives a customer to be heard the louder their voice will be online.

Social media is here to stay as an unstoppable force. To that end every business needs to make use of the opportunities it offers, no matter the size, and the glory of it all is that the one man band can make just as much noise as a large corporation - all it takes is a little bit of effort.

One of the most important aspects of social media marketing, and this applies to everyone, is that you have to keep the traction going. You cannot tweet once and then leave it for a few days, not bother to post on your Facebook Page every day, not bother to update your page icon or wall photos, however there are a surprising number of successful businesses who are doing just that. Business who employ people just to run their social media campaigns even.

If you are a small business and you want your voice to be heard this is your golden opportunity. A few days ago I was discussing a competition for www.thesiteguide.com with a cashmere company (and watch this space) who thought I had a whole room full of ‘back-room boys’. ‘No’ I said ‘there’s just me’. And as everyone who knows me knows I can be exceedingly noisy………..

So join in the chatter regularly and get talked about, good or bad you want to know. Pretending social media doesn’t exist will get you absolutely nowhere. And it ain’t going away either anytime soon.

You’ll find me at :
- http://twitter.com/ShopaholicGuide
Facebook - http://www.facebook.com/thesiteguide
Linkedin - http://uk.linkedin.com/in/patriciadavidson1

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