Wednesday, 9 March 2011

Articles - How to Turn Your Readers Off. If You’re Writing Something–Read it First Please


It’s impossible to keep up with the vast number of interesting articles for which links are posted on Twitter, LinkedIn or elsewhere.  This morning I clicked through to an online marketing piece that had an interesting header. 

Whoever had written it may have had something useful to say – actually I have no idea, as the piece was filled with bad grammar, poor spelling and numerous other typos.  The overall message is, in this kind of case ‘read this if you want, we don’t really give a damn’.

Articles abound on the web, many of them extremely helpful and on just about any subject you can think of.  Gone are the days when you needed to buy the book or read the printed magazine.  Everything is available online.  Unfortunately there are those out there who are producing pieces simply for SEO purposes without paying any attention to the quality of the actual content.  This just litters the web with annoying, time-wasting rubbish.

So the next time you’re thinking of writing an article or feature please handle it with care, write with attention, read through more than once and if you think your grammar or spelling is not quite up to it either leave the writing to others or get someone else to proof-read for you.  Credibility is destroyed in just a few seconds and very hard to get back.

I’m now going to spend just a few moments proof-reading this with the thought in my mind about people and glass houses and stones.  Let me know if you find anything please…………………………..

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