Wednesday, 23 March 2011

Social Media Marketing–Developing the Strands

Social Media Marketing is now here to stay and growing like Topsy.  It’s a way to get your voice heard, your business discussed and to develop new contacts.  Combine the power of Facebook and Twitter (as starters) with LinkedIn, blogs and a strong email marketing campaign and you have so many more ways of reaching your market than you did a couple of years ago.

There are many online retailers who haven’t yet embraced this free resource, or they’ve done it badly, for two reasons.  Firstly because they’re not sure how to go about it properly, and secondly because the time investment needed to firstly set up and then manage social media marketing strands is considerable, without a doubt.
However the benefits are well worth the effort.  Social media creates a clear path to any message you may want to send, it will get more traffic to your website, inform prospective customers about your products, instantly announce promotions and offers and, quite simply, get you talked about.
Selfridges has over 68,000 fans following their Facebook Page, Net-a-Porter.com a whopping 315,000 (are we surprised) – they may take a little while to catch up with, however you don’t have to be huge to succeed here, you just have to establish your ‘voice’ and work hard at it.

Be interesting, friendly and informative and you stand a good chance of getting a much larger audience to your business than you ever could before.  With Facebook alone having 30m users in the UK and Twitter averaging 140m tweets per day, how can you afford to not let your voice be heard.

Patricia Davidson offers a Social Media Service enabling you launch your social media campaign and blog in a way that from the first is totally relevant to your brand and at the same time attractive and interesting to your customers. 

At that point you can either choose to manage the campaign yourself or not.  For further details please contact phd@thesiteguide.com or call 07734 872322
You can find me on Twitter, Facebook, LinkedIn and Glamoursleuth and of course at www.thesiteguide.com where you can sign up for our email newsletters.

Come and join me and let’s get the conversation going.

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