Wednesday, 16 March 2011

Trust Building for Retailers - IMRG e-Commerce Awards

 

IMRG Awards Logo for Home PageOne of the most popular ways of demonstrating that you are a trustworthy online retailer is to display an award (or several, preferably) on your website. 

Having said that there are only a few that really count, and the IMRG e-Commerce Awards is probably the most important.

IMRG is the industry association for e-retail in the UK, providing expert analysis and statistics and best practise guidelines to their members and the press together with online experience resources including mobile commerce and digital TV.

IMRG also owns the ISIS (Internet Selling is Safe) and IDIS (Internet Delivery is Safe) badges, giving retailers the opportunity to become accredited and show that they have registered and been verified by IMRG. ISIS-Accredited retailers now account for approximately two thirds of all UK online shopping, so if you don’t yet have this accreditation you should apply.  There’s a special offer for ISIS applications in the Retailer’s Section at www.thesiteguide.com.  Please scroll down as the offer is at the foot of the page.

The IMRG e-Commerce Awards take place each year and there are quite a few categories, including Best Multi-Channel Retailer, Best Small Online Retailer, Best Customer Service Award, and Best Use of Social Media.  There are 18 Awards in total.

If you would like more information about where to sign up for ISIS, or the IMRG e-Commerce Awards please contact Paul Evans, paul@imrg.org.  As soon as there is a form where  you can sign up I’ll attach the link to this post.  You can also ask me if you have a query at phd@thesiteguide.com

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