Saturday, 12 November 2011

Your Twitter Bio–Why it Matters

I know, I have written about this before, but it seems that some are still not listening.

To succeed in Social Media, whether it be Twitter, Facebook, LinkedIn or anywhere else you first need to establish your credentials.  So your Bio – the information about you – anywhere, is very important and you won’t get very far without it.

There are three main rules for succeeding.
1.  Establish who you are
2.  Engage with others
3.  Be prepared to work hard at engaging, communicating, exchanging information and being friendly, informative and interesting.  Constantly.

If you’re not prepared to put the work in, there’s really no point in bothering to expect that others will respond to you, and the first step is always in establishing who you are.  So you need a photo, preferably of you, in your profile everywhere so that others know who they are talking to. 

You need an intelligent, interesting and preferably witty bio which sums you up in a very few words – you, your interests and your hobbies – your USP, in other words.  Why would you try and get by without one?

Then you need to reach out to those who might be interested in talking to you.  If you don’t have the above, and you don’t make the effort, you reduce your chances of success and won’t get the response you’re looking for.

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