I spend a great deal of time looking at e-commerce sites (no surprise there) and this morning, whilst writing a fashion blog for www.glamoursleuth.com I visited a certain quite well known online designer boutique - who shall remain nameless - to search for specific items to match my theme.
I had to look for their search box. In fact I couldn’t find it. Now I don’t expect to have to spend a lot of time looking for this best practise piece of website functionality, I expect to see it immediately, and where it belongs is clearly at the top of the page, in the header section so that it is constant, and either over to the right or at the top in the centre.
Just click through to John Lewis, Debenhams or Net-a-Porter if you want to see some examples of where your search box should be, and if it’s hidden down at the foot of your page, or anywhere else for that matter, I suggest you get it moved. Search is, after all, so much of what shopping on the web is all about.
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And if you’d like any help or advice on your website please contact me at email@example.com, and check out the Retailers Area at www.thesiteguide.com.