Social media gives you the opportunity to increase the awareness of your brand but like most things online you need to make it easy for people to find you.
Many don’t make the tie between individual email and email marketing campaigns and making the message clear that they can be found on Twitter/Facebook/LinkedIn/Google+ and how to find them – in other words, a golden opportunity ignored for getting customers and browsers alike involved in the whole brand personality.
My signature goes something like this on business emails, newsletters and blog posts because my aim is to get everyone I speak to involved and informed about what I am doing.
Come and join me on:
And if you’d like any help or advice on your website please contact me at email@example.com, and check out the Retailers Area at www.thesiteguide.com.
My advice is to take a look at what you’re doing now and add something to your signature – a link to your blog, where you can be found on LinkedIn, Twitter and Facebook etc and on your business email your phone number. Unless of course you really do want to keep it quiet, in which case why get involved in social media at all? The whole point is surely to spread the word.