As with any other type of content optimisation, blog optimisation is what will get you found by the search engines.
There are no guarantees that you’ll get to the top of page 1, however if you don’t take the time to optimise your blog you’ll be wasting a valuable opportunity to make yourself more visible on the web.
As well as blog optimisation for posts you’ve already published, which you can tweak, think in terms of search before writing new posts. This may sound arduous, but once you get in the habit, and you see the results coming through, it’ll become second nature and you’ll wonder why it took so much time for the realisation to sink in that optimisation is fundamental to anything you write for the web.
First do your keyword research
If you want people to find your blog you first of all need to find out what they’re searching for. The Google Keyword Tool is simple to use, and essential for anyone writing online content. All you do is put your subject or product or any number of words and phrases (and keep them as concise as possible) into the entry box and Google will tell you how high the competitions is, what the approximately number of monthly searches are both globally and locally and also offer you alternative suggestions.
Before you do anything else I suggest you become acquainted with the Google Keyword Tool. Choose your keywords and phrases and then write using them, without over-stuffing your content with them. ‘Keyword stuffing’ is a technique that Google does not approve of…… Best of all find one key phrase where there is low competition and concentrate on that, that is most likely to get you to the top of the page where highly competitive key words and phrases won’t.
Here’s another post I wrote about using the Google Keyword Tool, it applies to website, blog or any other type of optimisation.
Writing or tweaking your blog
Once you’ve settled on your keyword or phrase the rest follows naturally as this needs to be your focus point in your Title Tag and your meta description (your off site blog optimisation), your H1 Header, your picture alt tags and your content for your on-site optimisation.
Where your title tag is concerned put your main keyword or phrase at the front so that it stands out.
You can also go back over old posts tweaking them for maximum optimisation, or you may have written them without optimisation in mind. It doesn’t matter. Go back, establish what you were writing about that matches what is coming up in search and change your title, description, header, alt tag and content to match. Google looks for relevance, so don’t include a keyword just for the sake of it thinking it’ll get you found, make sure it matches your subject matter and then you’ll be in with a chance.
Click here to read The Importance of Great Title Tags
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