Friday, 16 November 2012
The Easiest Way to Write Hero Headlines – 6 Tips to Getting Read
Whatever your subject, If you don’t get someone to open/click or read your headline in the first few seconds you might as well have left a blank page, as your content will never be read, whether it be blog, newsletter or article. You only have a very few seconds to grab the attention of your would-be reader and if you don’t get it instantly you’ve had it.
As an average, 80% of those who receive your communication will scan or skim your headline, but only 20% will read your copy. It’s a scary thought, particularly if writing isn’t your strong point.
So what this boils down to is that you can’t just write the first headline that comes into your head, unless you’re already excellent at hero headlines.
You Need To:
1 Decide on your topic and be sure that people are going to be interested in it, not just because you are.
2. Fix on your keywords that go with that topic and use the Google Keyword Tool to make sure that its being searched for. Don’t just assume, as so many do, that someone is searching for what you want to write about it. Substantiate your assumption before you put ‘pen to paper’.
3. Don’t just start writing. Go away and really think about what’s going to make your article/blog/newsletter arresting. What is going to make someone sit up and say ‘yes I want to know about that’? You won’t get it by hunching in front of your computer and racking your brain, you’re far more likely to get inspiration elsewhere.
4. Make it obvious that you’re offering a benefit, and that you’re not going to waste your reader’s time.
5. List headlines frequently work (ie, those that use numbers) as they make a specific promise.
6. Make it interesting. Anyone can write boring headlines – make yours irresistible.
I come across a lot of people who don’t like putting pen to paper and when they do they don’t really know what they’re doing, so that write pieces that don’t get read and wonder why. As with most things, writing great headlines comes down to creating a successful formula and then sticking to it. And by being relevant, compelling and interesting. From headline to full stop.
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