Sunday, 1 July 2012

Why you Need Your Picture on LinkedIn


Blank Linkedin Photo


It’s time to forget being shy.  Everyone who has their profile on LinkedIn should have their picture there as well.  The whole point of LinkedIn is to get yourself out there, who you are, what you do, and what you have to offer others.  To leave your image box blank begs the question why?  Are you trying to hide something?  Or can’t you be bothered to include a picture, in which case why should I be bothered with you?

Put your Photo on LinkedIn and More People Will Pay Attention to You

Ask yourself the question, why am I on LinkedIn?  If you’re not sure then read this article on Forbes.com on why you should be on LinkedIn.  There’s no question that LinkedIn is the fastest growing place to see and be seen, to find new employment or to check people out.  Where Facebook is mainly about social, LinkedIn, albeit still social, is about who you are and what you do. It’s a place to have your resume, skillset, experience and main attributes visual, globally, all the time, and it’s not a place to cut corners.

I was recently told by the senior partner of a major law firm that they not only had a talk about the importance of LinkedIn, but were advised to update their profiles pronto.  If it’s good enough for them it should be good enough for you.

The Format for your Picture on LinkedIn

You may think that you don’t like your photos, or that people will judge you more by the way you look than what you can do.  Suffice it to say that they may.  So get a picture taken of you, professionally or by a friend, that is

Friendly and still professional. 
You don’t have to wear a suit and tie, in fact this may be a put-off, but you do have to look approachable and respectable.  No funny business.  Just you, pure and simple.

And you do have to have your picture there.  Last week I had a meeting with a major online marketing executive.  When I went to her page on LinkedIn there was no picture.  I hope there’ll be one very soon.  To not have a picture on LinkedIn is a serious sin of omission.  Get with the program and help it to work for you.