Last year saw Google completely change the way it viewed your website, from title tags to landing page optimisation and anchor text, so if you haven’t put in place a plan yet to update your site or blog you need to do this as a priority if your ranking matters to you.
Google ranks up on what is relevant, natural and makes sense to both search engine and reader alike. Now over-optimisation, keyword stuffing (almost the same thing) and unnaturally written content can damage you.
1. Check your title tag field and make sure that it is relevant and readable, with your main keyword at the front. You don’t need to use more than one keyword or phrase per tag and keyword dumping here will be frowned on, as will a blank or non relevant title tag field.
Your title tag is the main description of your page – make sure it’s set up correctly and create something that people will want to read. Make sure that each title tag on your website is unique and relevant to the different pages.
2. Put your brand name at the end of your title tag unless you run out of space using more search worthy terms. If you know people are searching for you then all well and good, but if they’re more likely to be searching for your products, emphasise those instead and restrict your brand name to your home page title tag.
3. Your H1 header should reinforce the message of your title tag, but can also bring in other keywords, as long as your main keyword is at the front. This is the framework for your page but can also help you introduce other keywords which you will optimise for in your page content.
4. Reflect your main keywords in the body of your page, but don’t over use them. There’s a hierarchy here, from Title Tag to Headline to content, and by using those specific keywords right the way through you’re sending a reinforced message to search engines and site visitors alike that goes ‘this page is about………’, making your website usable and reader friendly.
5. Keyword stuffing and repetition are out. There are so many websites still doing this. Search is about readability and relevance and providing a high quality user experience. Go through your title tags and content and make sure that you’re not doing this any more.
What used to work a few years back is now harmful to your website. Keep this in mind and either to this work yourself or get someone to do it for you – either way it’s a priority.