Thursday, 28 February 2013

5 Ways to get Results from your Email Marketing

We all get bombarded with email newsletters, and no matter how many you unsubscribe to they seem to just keep on coming. 

There are several things you can do to make your next email newsletter more effective, and although they may seem very obvious when you read straight through actually they’re not, and the mistakes are made over and over again.

Headline – This is what will make people interested in the first place.  Write your headline in a way that is attention grabbing without being overtly so – in other words you know it should appeal to the people you’re sending this missive to, make it well written and punchy and make sure that there are no typos.

Length – We don’t read online content, we scan it.  Keep the message short and the content concise and relevant as well as interesting.  No one is going to read paragraph after paragraph.  Forget about it.  It won’t happen.

Message – If you want to make your email newsletters stronger send one message at a time.  Don’t try and combine different subjects – you’re much stronger with one.

Links – Check your links from preview to test email.  Make sure that all of them work and don’t leave any checking out.  Broken links look unprofessional and as if you can’t be bothered.  A sure fast way to lose a reader.

Typos – No matter what you do if you’re in the business of content creation you will make typos.  We all do.  Having edited and proof read several books, once published I still found typos.  They are a part of life.  They don’t need to be a part of your next email newsletter.  Once your piece is ready, concentrate.  Stop thinking about anything else and read, word for word.  It sometimes helps to read out loud so you can catch punctuation errors and other typos.  If in doubt get someone else to read as well.

Do not rely, as I have just seen suggested, on your spellchecker, that won’t catch all of the typos.  Reading and reading again is the only thing that will work.
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