Saturday, 13 April 2013
How to Manage Control of your Content Management System
Your CMS, or Content Management System, is the ‘back end’ of your website, as opposed to the ‘front end’ that your visitors see. You probably already knew all of that but just in case……….
It’s essential that you have control of your CMS and don’t have to go to your developer to ask them for every content and image change and creation of new pages, however, there’s a huge risk also that, having created a website you love in conjunction with designers/developers you may change, or allow others to change, the look and feel you’ve striven so hard for (and probably paid thousands for). And end up with something that does not have the personality you wanted.
Learn Your Own Way Round
No matter how busy you are doing the day job – buying, merchandising your products – you, the website owner, and if you don’t employ someone specific in-house, need to take some time to learn your way around your CMS – how to add or change metadata, where to input descriptions and upload new products, where to add new images and image alt tags. Don’t expect your developer to do everything for you, this will cost you yet more thousands.
Once you’re in control, and that’s what this is about, then you can decide who you want to allow to update your site and make sure they know their way around as well. You can farm the main tasks out to leave you the time do do what you really want to do, or you can do it all yourself - at least now you have the choice.
Know your SEO and Maintain Editorial Control
There are two aspects of this which are of vital importance, the first is to know what you’re doing with regards to SEO and make sure that you don’t stuff your site with spammy keywords, or create pages that aren’t optimised, or write title tags that Google won’t like, (which may send you packing in the rankings) and the second is to maintain editorial control to ensure that you don’t lose the personality of your site by allowing just anyone to update content.
Editing is Easier than Writing
If you don’t like writing, or you don’t have anyone on your staff who can write good copy in your chosen style then find someone who can do it for you. Editing is much easier than writing, and writing optimised copy requires specialist knowledge.
The Customer Should Be the Only Focus
Make sure above all that everything you do in controlling your CMS and its editorial content, whether you do it all yourself or allow other, keeps your specific customer in mind. Whatever you do don’t leave your CMS in the hands of your developer – they will not have your customer clearly focused in their head whilst having moved on from your site.
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