Thursday, 28 November 2013

If you do One Thing to your Website Today Make it This One

Happy Thanksgiving.  Tomorrow is ‘Black Friday’ which we seem to be adopting with gusto from the US.  And in just under four weeks it will be Christmas.  So much to do, so little time. 

This year is going to be a bumper online Christmas, with higher orders from mobiles and tablets and a total estimated sales value of £5bn, an increase of almost 20% over last year.  With so many delivery options now available from Collect+ to Next Day, delivery is going to be the battlefield for online orders.

It’s imperative therefore that you get your delivery options straight right from the start, and clear to your customers and passing visitors.

How many websites are you visiting you right now that offer you this kind of information?

The White Company Christmas Delivery Page

Having trawled through a few of my favourite sites I can tell you the answer…….very few.  Well my advice is to do something now.  Set up a well designed page with all your Christmas (and New Year) delivery details on it and link to it from your home page.  Don’t make people click through to ‘Delivery’ to find it.  Even if you want to just add a footer to your home page like this at this point at least do that.

 Christmas Deliveries at Lilia Nash

And by the first week in December (!) turn your link into a banner, obviously placed.  One of the most important things people are going to want to know before buying from you at Christmas is will you deliver to them on time.  It’ll be hard enough as it is.  Make it easier for your customers and let them know right now.

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