Thursday, 12 September 2013

SEO and Search Competition 2013 now the Google Keyword Tool is Gone.

No matter how many other SEO and PPC analysis programs optimisers and search analysts signed up to they all regularly tapped into the quick and easy to use Google Keyword Tool.  Now Google has taken this down, not realising (or not caring) that orangutans are indeed sceptical of changes in their cages and there’s a lot of head scratching – not to mention weeping and wailing – going on.

The new Google Keyword Planner is what we have to work with now or go elsewhere.  Having done a reasonably fast run through of the alternatives, free and otherwise, out there, many of which are so much more complicated than the Keyword Tool I have come back to the Keyword Planner even though for the moment it has some drawbacks.  And I say for the moment as we’re all hoping that this will change.

The advantage of the old Tool was that it was free.  Fast.  Perfect for smaller retailers wanting to do their own keyword research, and offered a list of clear alternative suggestions plus global and local search volumes and competitions. 

The Keyword Planner is free, but you have to sign in with your Adwords account.  There’s nothing you can do about that but as always with Google it makes you feel that big daddy is watching you…..again – and wants you to use Adwords rather than organic search optimisation.  Well no surprises there then.

This is an excellent post, just pre the demise of the Google Keyword Tool, comparing the Google Keyword Tool and Keyword Planner in great detail.

For those who are out there scratching their heads as to what to do next where keyword research is concerned I suggest that you read it, several times, in detail and then spend some time understanding the Keyword Planner so that you can get all the benefits out of it.  It’s still free, after all, other than the emotional cost of having to sign in each time, and as Google’s new baby there will surely be improvements over time, such as the option to ‘show ideas closely related to my search terms’.  Fingers crossed.

Monday, 9 September 2013

Find my Phone and 3 Other Essential Phone Security Measures

Mobile Phone Security FeatureA recent survey in the UK revealed that 42% have no active security measures on their mobile phones.  Those between 16 and 24 were four times more likely to lose their mobiles, but more likely also to have taken security precautions.  Of those between 55 and 64, 59% had no security measures in place.
You may well be switching off reading this right now, in the knowledge that you’ve done everything possible, however you, like me, may know someone who almost certainly hasn’t, so pass this along and then go back to the day job please.

There’s an obvious huge problem in losing your phone in that if it’s unprotected you may well lose not just your pictures and videos which you may or may not have backed up (!) but also have allowed those who shouldn’t have it access to your private or work emails, text messages, facebook page and twitter accounts.  Forget hacking……who needs it when this is all so easily attained?

The Metropolitan Police announced that ‘56,680 mobiles - 28,800 of those iPhones - were reported stolen in London between April and September last year.’  Read the rest of that piece here..

So…… what are the basic steps you can take to secure your phone and make it – if not impossible – much harder for your phone to be stolen or accessed?

Firstly enable auto lock –
This may sound obvious but a lot of people don’t do this.

Secondly passcode your phone.  It makes it much harder to access at least initially and will hopefully make someone move on from your phone to elsewhere.

Thirdly  back up everythingRegularly, pictures and videos that you have taken included.  Don’t wait until your phone is gone to discover that you’ve lost something really precious.  And see below for a great picture back-up tool.

Fourth install phone tracking software such as the app Find my Phone – which is available for both iPhone and Android devices from the App Store and Google Play.  So you can see exactly where you left your phone, in the house, in your car or elsewhere – or of someone else has it, where it is in real time. 

These apps also give you the facility to erase your phone content, if it’s fallen into unknown hands, and play a sound to help you locate it when it’s slipped down the side of the sofa and you’re in a panic that you left it on the bus.

You may of course be one of the 60% who have got all of this right already.  If not, do something now, before you have to start again with a new mobile phone, wondering who is doing what with the data on your old one, and at which point you will, undoubtedly, take these steps.

Also read:  Mobile Go from Wondershare – when did you last back up your pictures.

Tuesday, 3 September 2013

Mobile Go from Wondershare – When Did You Last Backup your Photos on your Smartphone?

Mobile Go You’re probably thinking ‘why would I need Mobile Go?’ I have iTunes to back up and sync my media.  But when was the last time you tried to back-up and edit your photos?  iTunes is great for music, movies and apps, but falls short when it comes to managing your photos and deleting from your camera roll. 

Most of us now use our smartphones to capture everything, from new baby moments to where we are and what we’re doing, the camera roll goes on growing and is the only thing about our phones that would really be lost in the event of damaging your phone or having it stolen. Phones are easily replaceable, memories are not.

Most are lazy when it comes to backing up – anything – from PC to smartphone, this read from Consumer Reports on smartphone security is quite frankly scary.  When it comes to precious photos this is a completely unnecessary risk, but one that you frequently don’t consider until they’re gone. 

Mobile Go will download all your photos and videos quickly, and then you can edit them, delete from your camera roll (if you want), and store them in folders on your PC.  You can also transfer media between devices.  There’s Mobile Go for ios and Android plus data recovery software from Wondershare who offer Mobile Go.  So far I have just played with the photo transfer, transferring over 5000 photos on a camera roll with ease and storing them on my PC after deleting the ones I don’t want.  Easy.  Try doing that on your phone or with iTunes.

Plug in your device to your PC, download Mobile Go (there’s a free version if you just have a small amount of content) or it’s about 25 pounds to go for the full version, and you can easily download all of your photos, then edit them as you please and of course store them for back-up purposes.  The software is clear and easy to use.  Read this review by PC World on MobileGo.

You’re never going to use Mobile Go instead of iTunes, but as an added facility it’s excellent, and as PC World says ‘Mobile Go goes where iTunes won’t’ and it definitely does.