Monday, 12 May 2014

Why you Should List Your Skills on LinkedIn – and How to Add, Edit and Hide Them

LinkedIn Skills and Endorsements LinkedIn Skills and Endorsements have grown up somewhat, and although they can be a force for good, for attention getting and for disinformation, you can’t get away from the fact that you should have listed your skills on LinkedIn by now.  It’s a bit like getting your custom LinkedIn URL…..some have and some haven’t mostly because they don’t know how. 

The fact is that once you’ve listed your stills you need to show endorsements, otherwise people may think you don’t have any, does that matter?  Not necessarily, but LinkedIn is about offering the complete picture about you, what you do, who you are and what others think of you.  The problem, of course, is that some endorse just to get your attention, on skills they can have no idea you have, in the hope that you’ll a) contact them to thank them and b) endorse them back.  But honest endorsements are well worth having, and when I’m creating or updating LinkedIn profiles for clients I always include them.  You can hide or edit them later on if you want.

You may scroll down your profile and not see any section for Skills and Endorsements.  This is because you haven’t added any.  So here’s how to get started.
1.  Click on ‘Edit Profile’ when you hover your cursor over ‘Profile’ at the top of the page.
2.  Scroll down and you’ll see a field marked ‘Skills’.  Click on ‘Edit’.
3.  Start to add in your Skills by starting to type the name of a skill until one that matches appears.
4.  Click on ‘Add’, and then ‘Save’.
5.  Click on ‘Done Editing’ at the top of your profile if this is all you want to do.

To Edit or Remove Skills and Endorsements on LinkedInFollow steps 1 and 2 above
3.  Click on the ‘x’ beside any skill to remove it.
4.  Click on ‘Save’.
5.  Click on ‘Done Editing’ at the top of your profile if this is all you want to do.

Important Note – if you haven’t added in any Skills the field for Skills and Endorsements will not show at all on your LinkedIn Profile, and people (who you may or not want to endorse you) won’t be able to.

How to Hide or Reveal an Endorsement

If you receive an unwanted endorsement you can do the following:

Follow steps 1 and 2 above
3.  Click on the ‘Manage Endorsements’ link beside ‘Add and Remove’.
4.  When you then click on a Skill you can see who has endorsed you for that skill.
5.  Uncheck the box beside any person whose endorsement you want to hide, or check the box to reveal it.
6.  Click on ‘Done Editing’ at the top of your profile if this is all you want to do.

If you don’t want to show your Skills and Endorsements on LinkedIn

Follow steps 1 and 2 above
Click on ‘No’ beside I want to be endorsed.

You May Also Like – How to Get your Custom URL on LinkedIn.
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Wednesday, 7 May 2014

Responsive Design – 5 Reasons Why You Should Change your e-Commerce Website

Marks and Spencer Responsive Design Responsive design means that a website is built in such a way that it offers the same shopping experience across a raft of devices, from PC, to laptop to tablet to smartphone.  In other words, the site is designed to adapt to whatever your are reading it on, but to offer the same information and the same feel.

Shoppers in the UK spent 91bn in the UK in 2013, and this figure is set to be on the rise, with IMRG forecasting a 17% increase in 2014.  Mobile is accounting for more and more of web traffic, diverting it away from PC and laptop.  We shop whenever and wherever, on the train, on holiday, out shopping and we want to be able to browse prices and products with the same brand experience wherever we choose to do it.

5 Reasons why you should change your website to Responsive Design:

1.  Responsive design results in a single URL and no need for redirects.  As a result, it is easier for Google to crawl and more likely to improve your rankings.

2.  It is the best way to design a website that will look beautiful and reflect your brand on any chosen device.

3.  It is as mobile friendly as PC friendly, and with mobile internet usage predicted to overtake PC internet usage in 2014, and 67% of users more likely to buy from a mobile friendly website, there’s no question that this has to be the right move.

4.  Responsive design offers a much better user experience.  Without a website specifically designed to be mobile friendly you are going to lose orders and potentially damage your brand.  We’re used to finding what we’re looking for fast online, and if we don’t we move on.  With the growth and power of mobile purchasing there’s no alternative to re-thinking your mobile strategy if you haven’t already.  The option of ‘I’ll do it tomorrow’, is long past.

5.  SEO is much easier to manage on a responsive design website, as you need to manage one SEO campaign instead of two, saving on management and SEO strategy time.

e-Commerce is more and more competitive, we want the right product at the right price and we want it FAST.  If you want to compete in today’s online market you have to have an attractive, brand conscious website designed to be fully functional and easily navigable whatever the medium used to access it.  Intelligent responsive design offers all of this.

You might like also to read these:
Marks & Spencer Launches New Website (econsultancy)
How Important is Responsive Design (Huffington Post)

Thursday, 1 May 2014

Internet Safety and The Heartbleed Bug

Heartbleed Logo There’s been a huge amount of information recently about the Heartbleed Bug, what it is, what it means to you and how to stay safe online.  However personally I have found much of it to be quite confusing. 

It would appear that I’m not alone in that, as although 64% of internet users have heard of the problem, only 61% of those have taken any action (The Wire, April 30 2014). 

Having been informed by reputable sources that Heartbleed is a virus (which it isn’t), or that you should IMMEDIATELY change all of your passwords, which in some cases could make matters worse for you, and conflicting versions of each, let alone that this is the end of the internet as we know it, I decided to try and simplify the important facts.  So read on.

In essence Heartbleed is a recently discovered two year old fault in the functionality of widely used OpenSSL.  When this software defect is exploited, the attacker can retrieve memory from remote systems such as Yahoo, Instagram,  and the Canadian Revenue Agency (where an attacker has been caught after stealing 900 taxpayer details).

Are you affected by Heartbleed? (from
‘You are likely to be affected either directly or indirectly. OpenSSL is the most popular open source cryptographic library and TLS (transport layer security) implementation used to encrypt traffic on the Internet.

Your popular social site, your company's site, commerce site, hobby site, site you install software from or even sites run by your government might be using vulnerable OpenSSL. Many of online services use TLS to both to identify themselves to you and to protect your privacy and transactions.

You might have networked appliances with logins secured by this buggy implementation of the TLS. Furthermore you might have client side software on your computer that could expose the data from your computer if you connect to compromised services.’
A practical example of how people have been affected is this (Forbes 17th April 2014) ‘Mumsnet posted an article outlining how the attacker was able to log in as the founder of Mumsnet, Justine Roberts after using Heartbleed to steal her username and password. This demonstrates practically how Heartbleed could cause damage after many of the debates between experts last week.’

So what action should you take to stay safe online?

Your passwords for certain organisations/providers may have been stolen.  But if the organisation/provider has not yet patched the fault, you will be more likely to lose your details in the event of an attack.  You should be informed by your provider if there is any need to change your password. 

This has created a wealth of confusing and contradictory advice as to what to do, so I suggest you read this article below and take action.

On Mashable – The Heartbleed Hit List – the Passwords you Need to Change Right Now

Further Reading:
Avoid Heartbleed Hype
Password Best Practices