About Patricia DavidsonPatricia Davidson is an independent online consultant with over 12 years experience in online retail.
She runs an independent web consultancy, advising online retailers on SEO, usability, website design, product presentation and range planning, email marketing and social media services, with the overall goal to increase both relevant traffic and conversion.
Patricia is the author of 7 books on online shopping. She has written for newspapers, glossies and supplements and been interviewed by BBC Breakfast, GMTV, Sky, Working Lunch, Radio 2 and others national radio and TV stations.
She founded and runs thesiteguide.com - online upscale shopping directory containing over 2500 reviews of fashion, beauty and lifestyle e-commerce retailers.
She has two blogs - www.glamoursleuth.com - for consumers and www.webhints.co.uk for retailers.